Case Studies

P&G Febreze Interactive video integrated with couponing within Facebook

How To TV was challenged by P&G’s Innovation team to integrate the LinkTo technology into their existing couponing system. We would then be able to offer the consumer money-off coupons which would incentivise the viewer to print off that coupon to redeem in-store.

We worked with Couponstar to integrate their data collection process into our LinkTo video player so that when a viewer clicks through, they would generate a unique coupon code to print out and redeem in-store in Tesco.

The interactive video player embed codes were then provided to Proximity who manage the Febreze UK Facebook page and the videos were embedded on a dedicated tab, as well as posted to the wall.

It was crucial to the success of the campaign that the innovative technology worked within the wall of Facebook as well as within a tab. The reason being that the majority of any Facebook user’s interactivity is spent on their own newsfeed. We therefore needed to ensure that those users who received updates from Febreze UK would have the ability to watch the video within their own newsfeed and could engage with it without having to click away.

“This has been one of the most successful pilots to be tested in the Innovations team over the past couple of years. The functionality optimises existing properties to drive trial, which is a core objective of ours, and furthermore is scalable across our portfolio.” Ben Tatlow, P&G