Save the Children already had filmed a whole host of content from a campaign a year earlier, portraying their work in Sierra Leone and Liberia, to raise awareness and encourage donations.
We repurposed this footage to create five videos which were made interactive with LinkTo™ to facilitate direct action (signing up to the charity by direct debit) from viewers of this emotive content. An engagement rate of 5.2% was achieved.
In addition, we aggregated the videos out to 21 third party sites to increase coverage and make them work that much harder.
Kate Redman, PR Manager at Save the Children UK, said
“Howto.tv has delivered excellent coverage for Save the Children. They have repacked already existing footage of Save the Children‘s work in Liberia and Sierra Leone to target teen and family websites. The videos have reached an audience previously not reached by our campaign.”