Media Coverage

29 May 2008

New Media Age - Brands must capitalise on online video viewing

Media Coverage

  • Brand Innovator Shortlist Showcase

  • Jaeger sees basket size grow by 300% using interactive hotspots

  • Instructional videos

  • How To TV Adds Interactivity to Ooyala Videos with its LinkTo™ Technology

  • Be in the know – the video websites

  • Npower reveals Wallace & Gromit TV ad

  • Npower uses interactive videos to urge saving energy

  • Online Publishers Hope Bigger, Bolder Ads Can Save Display

  • Interactive video series launched

  • NMA SPECIAL video: case study - Oli and HowTo.tv

  • Lipsy launches website to build on global appeal

  • HowTo.tv produces click-to-buy videos for Oli

  • Fashion retailer Oli follows it's customers and focusses online

  • Oli creates click-to-buy videos to back Fusion designer launch

  • Intrusive ads increasingly driving people away from favourite sites

  • Intrusive ads devalue online

  • Brands must capitalise on online video viewing

  • Case Study: Screwfix on HowTo.tv

  • The next big thing. Video Hyperlink ads...

  • Online ads that damage brands

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Marketing Week Engage Awards 2012

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